Ritz-Carlton Case Study free essay sample

The seven days countdown was a result of the evolution and refinement of the hotel opening process, which became more solidified in the late 1980s to early 1990s when hotel chain was opening many new properties. The first two days were devoted to orienting employees to The Ritz-Carlton culture and values, while remaining five days involved more specific skills training and trial runs of service delivery. To ensure that employees are get aligned with organization mission and core values, trainers from 23 nationalities who are all considered the â€Å"best of the best† in their role within the organization. These trainers are responsible for ensuring that each employee is at the required level or standard in their specific job function at the hotel. Schulze send a message to the new team that â€Å"You are not servants. We are not servants. Our profession is service. We are ladies and gentleman. We are ladies and gentleman and should be respected as such. We will write a custom essay sample on Ritz-Carlton Case Study or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This statement affected employees to learn the genesis of the Ritz-Carlton motto, â€Å"We are ladies and gentleman serving ladies and gentleman† Moreover, The Ritz-Carlton employed the â€Å"Gold Standards† to ensure this message was communicated effectively to all employees. The Gold Standard included â€Å"The Credo, The Three Steps of Service, The Motto, The Employee Promise and the Twenty Basics† to ensure employees were focused on the organizations values. Next, employees in each functional area met for an introduction to their new departments. This is used to help the employees learn more about one another, their likes and dislikes, and how they could function together as an effective unit. After that, employees are trained for developing their skills which is useful for doing jobs. Because of these continuous communication and addresses from the top and intensive training, skill development and an aligned HRM strategy, the Ritz-Carlton managed to create ladies and gentleman out of their employees within only seven days. 2. In what may be a first for the hospitality industry, Brian Collins, hotel owner, has asked James McBride, Ritz-Carlton general manager, to lengthen the amount of time spent training hotel employees before hotel opening. Should McBride lengthen the 7 Day Countdown? As I summarized at the first question, The seven day countdown was a well-defined hotel opening process, aimed at aligning the employee with the vision and mission of the organization. But I think McBride should lengthen the seven day countdown by following reasons. First of all, nowadays, customers’ requirements are changing very rapidly and diversified much. So I think extending the seven day countdown means investing in long standing excellence in areas such as employee orientation and customer oriented training resulting in increased customer engagement and satisfaction. By lengthening training session, The Ritz-Carlton hotel can meet with customers’ requirements with flawless services. Secondly, the customers who use the hotel are diversified. Not as in 1980s or 1990s, so many customers from different countries which have very different culture are coming nowadays. To follow up these different customers’ wants, the company should train employees more intensively and precisely, so I think seven days are too short to do that. For example, managers can add probation time that a senior member works with their juniors for one or two weeks and gives them real-time experiences which is very important and precise learning method. Lastly, by extending the seven days countdown, employees can understand their role in achieving company’s success. They can learn more about their duties before they complete their training period, so they can adjust their position and job more easily. This also can affect the loyalty to the company that employees know more about their company and the key success factors more obviously, so they feel they are doing crucial part for their company. Therefore, I believe that Ritz Carlton should lengthen the orientation to further ingrain service excellence in its new employees which will ensure higher productivity and foster competitiveness. . Or, is this the time that McBride should consider a total overhaul of the hotel opening process? If yes, what should he change, and how should he go about doing it? What’s different about experimenting in a service business? I think that The Ritz-Carlton hotel need to think differently because now it is not an opening period, but an ongoing operation period. Yet, I don’t think McBride should consider a total overhaul, but just he needs to change h is view. First, McBride should change their training program’s concept. The seven day countdown is more focused on the employees, not customers. He should consider more about customers’ satisfaction. For example, the employees make the visit memorable for their customers by fulfilling even the unexpressed wishes and needs of the guests. It makes the relationship between hotel and customers very tight, and thus, the customers will visit hotel again and again. Secondly, the company should regarded employees as the important factors of its exceptional service culture. The company must realize that as it is in a service industry, the quality of its end product was only as good as the people providing it. Therefore it take care to see that it not only recruited the right employees to a job, but also provided them with the necessary inputs to enable them to provide exceptional service for customers. Lastly, as I answered in second question, he should lengthen the process. The world and the service industry are becoming more dynamic, so the company needs more specialized and more skillful employees for maintaining their pacesetting position.

The History and Achievements of Palomar Observatory

The History and Achievements of Palomar Observatory Southern California is home to two major observatories, Mount Wilson, north of Los Angeles, and Palomar Observatory, northeast of San Diego. Both were conceived in the late 19th century, built and expanded in the 20th Century, and continue to do cutting-edge astronomy observations in the 21st. Palomar Observatory, located on Palomar Mountain, is owned and operated by the California Institute of Technology (Caltech) and was started by astronomer George Ellery Hale. He was also the brains behind the Mount Wilson Observatory. Hale was a Caltech founder and was very interested in building ever-larger and more accurate telescopes. Palomar Observatory Telescopes Palomar Observatory is located northeast of San Diego, California, at the summit of Palomar Mountain.The biggest telescope at Palomar is the 200-inch, 530-ton Hale Telescope. It was named for founder George Ellery Hale.The 48-inch Samuel Oschin Telescope is operated remotely and uses a variety of cameras and instruments.  It produces hundreds of images per night in survey mode.The facilitys 60-inch telescope came online in 1970 and is remotely operated by astronomers at Caltech.Astronomers have used Palomar telescopes to discover and study everything from exoplanets, Kuiper Belt Objects, and supernovae, to dark matter and distant galaxies. The 200-Inch Telescope Palomar is home to one of the largest telescopes in the world, the 200-inch Hale Telescope. Built by Hale with support from the Rockefeller Foundation, the creation of its mirror and building began in the 1920s. The Hale Telescope had its first light in late 1949, and it has been one of the premier instruments for astronomy ever since. It was painstakingly built, and its mirror carefully hauled up the mountain in 1947, just two years before its first light. The 200-inch Hale Telescope at Palomar Observatory. Caltech/Palomar Observatory Today, the 200-inch Hale telescope is outfitted with adaptive optics systems that help it capture clear imagery. Astronomers use a Large  Format Camera (LFC) to study objects in visible light, as well as a Wide-field Infrared Camera (WIRC) to capture data about distant objects in infrared light. There are also several images available that help astronomers use the telescope to study various cosmic objects over several wavelengths.   To support such a huge telescope and its instruments, the builders of Palomar Observatory placed it all on a giant stell mount. The whole telescope weighs 530 tons and requires very precise motors for motion. Because southern California is subject to earthquakes, the telescope and its mount rest on piers that are anchored to bedrock some 22 feet below ground. this provides a very stable platform for the very precise observations astronomers need.   More Palomar Telescopes The 200-inch wasnt the only telescope built and installed at Palomar. Astronomer Fritz Zwicky used a much smaller 18-inch telescope on the mountain to do his supernova research. That instrument is currently decommissioned. In 1948, the 48-inch Schmidt telescope was put into service and has been used ever since. It has been renamed the Samuel Oschin Schmidt telescope in honor of a southern California entrepreneur who donated money to the observatory. This telescope is also famous for its use in one of the first large photographic sky surveys ever undertaken: the Palomar Observatory/National Geographic Sky Survey (known colloquially as POSS).  The plates from that survey are still in use today. Today, the Oschin telescope is equipped with a state-of-the-art CCD detector and is currently in robotic mode, surveying the skies for a variety of objects.  It has been used to study large-scale structures in the universe, to look for dwarf planets, and to detect the sudden flares that herald explosive events such as supernovae, gamma-ray bursts, and outbursts by active galactic nuclei. In the 1970s, Palomar Observatory also opened a 60-inch telescope to astronomers. It was a gift by the Mayer family and is a survey telescope. The Samuel Oschin Telescope at Palomar Observatory. Scott Roberts, Michael Vergara, Jean Large. CC BY-SA 3.0 Famous Discoveries at Palomar Over the years, a number of prominent astronomers have made observations using both Mount Wilsons large telescope and Palomars 200-inch and smaller instruments. They include Edwin P. Hubble, Fritz Zwicky, Allan Sandage, Maarten Schmidt, Eleanor Helin, Vera P. Rubin (who was one of the first women allowed to use the telescope), Gene and Carolyn Shoemaker, and Mike Brown. Between them, these astronomers expanded our view of the universe, looked for evidence of dark matter, tracked comets, and, in an interesting twist of astronomy politics, used the telescope to downgrade dwarf planet Pluto. That breakthrough sparked a debate that continues to this day in the planetary science community. Visiting Palomar Observatory When possible, Palomar Observatory opens its doors to public visitors, even as it conducts professional research for astronomers. It also maintains a staff of volunteers who help with visitors and represent the observatory at local community events. Sources â€Å"Caltech Optical Observatories.† The 48-Inch Samuel Oschin Telescope, www.astro.caltech.edu/observatories/coo/.â€Å"Hale Telescope, Palomar Observatory.† NASA, NASA, www.jpl.nasa.gov/spaceimages/details.php?idPIA13033.The 48-Inch Samuel Oschin Telescope, www.astro.caltech.edu/palomar/homepage.html.

The effects of the titanic Essay Example | Topics and Well Written Essays - 500 words

The effects of the titanic - Essay Example The Titanic had enough lifeboats for first and second class passengers, but not for steerage. So the poor passengers almost all drowned, while the rich passengers mostly survived. Titanic carried 20 lifeboats, enough for 1178 people. The existing Board of Trade required a passenger ship to provide lifeboat capacity for 1060 people. Titanic's lifeboats were situated on the top deck. The boat was designed to carry 32 lifeboats but this number was reduced to 20 because it was felt that the deck would be too cluttered and thus pose an inconvenience to the first class passengers whom enjoyed strolling the deck. On a luxury ship, lifeboats for everyone would mean less room for games and sports on the upper decks. Passengers would have had to give up play areas for lifeboats (Lord, Lives On 85). White Star line tragically sacrificed safety for luxury. The question remains whether or not first and second class passengers received preference on the lifeboats. The White Star line claims there was no distinction between the three classes of passengers, however, only 25 percent of third class passengers were saved compared to 53 percent of first and second class passengers. The White Star line explained that third class passengers were more reluctant to leave the ship and they did not want to part from their belongings.

Cultural Sensitivity in China Assignment Example | Topics and Well Written Essays - 1000 words

Cultural Sensitivity in China - Assignment Example The language should be easy to comprehend, easy to relate to their culture and should be attractive to woo clients from diverse social settings. This issue will specifically enable the company to know how to advertise and promote their new set of engines. When doing an advertisement, it is necessary to understand their culture and languages to avoid misconception of the original idea intended or annoy the audience instead. For example, it is not allowed to discuss business at meals, they prefer conservative dress codes either male or female as revealing clothes are considered offensive. Their behavior dictates that one should not use hand movements while communicating and avoid pointing while speaking. Understanding these basic norms will help company A to establish when, how, where and what to advertise. According to Confucius, music is highly regarded and appreciated by the Chinese people hence incorporating music in advertisements will capture the attention of the people. The othe r cross-cultural issue is one of an image as presented by the market as perceived by the company and the globe at large. Their historical background of the automobile industry and their current major strategies are the major concern regarding the noted issue. The Chinese automobile industry has come a long way since 1931 during the Republican era till date whereby it is currently rated the largest automobile manufacturer with BYD, Geely and Chery, three major Chinese brands being among car brands ranked top ten in 2009. This shows the potentiality of company A to succeed in the Chinese market since there is a large market for extra heat hardened engines and specialized machined engine components for Chinese automobile manufacturers. This comprehensive understanding of the Chinese history of automobiles and its current state will contribute to the larger automobile image of China as perceived by foreigners and this will assist company A to design appropriate adverts and formulate a p roper marketing plan to propagate the media campaign. The traditions, beliefs, and religion of China will influence company A’s branding and packaging of the engines. For instance, the dragon is a major symbolic aspect central to Chinese culture. Knowing this, company A could easily attract notable client attention by including the word dragon or its actual image on the engines’ models. In this case, cultural beliefs or traditions will act as the main basis of company A’s strategic approach. For instance, the majority of Chinese are Buddhists; they worship in shrines located mostly in mountainous terrains. It is their culture to walk through long distances to places of worship. Company A can take advantage of this long distance and mountainous terrains to promote its strong engines as better options for transport.  

Network Processes Essay Example | Topics and Well Written Essays - 1500 words

Network Processes - Essay Example Nevertheless, the fundamental process remains same and heavily depends on the seven layers of Open Systems Interconnection (OSI) model and four layers of TCP/IP protocol stack. The OSI is a hypothetical model and provide the fundamental understanding of the communication infrastructure for modern networks. On the other hand TCP/IP is a suite of protocols which operates over this hypothetical model. In simplest words, protocol is a set of agreed upon communication rules that govern the communication between two or more machines. The OSI model and TCP/IP protocol suite work in close coordination at various layers to ensure a secure and efficient data communication. In majority of implementations, a sound understanding of the layers, protocols, processes and underlying technologies is required to appreciate the process that may occur in a network. Comer (2004) states this fact, â€Å"Understanding the internet technology requires one to distinguish between the low-level mechanisms prov ided by the hardware itself and the higher-level facilities that the TCP/IP protocol software provides†. Present day networks are so big and wide spread that they cannot be owned by a single business entity rather multiple entities look after their part of network to bridge the gap between various far of networks. Various issues surrounding the communication processes need in-depth investigation of the entire channel to find out the technicalities and interoperability potential of these layers and protocols. These layers and protocols are discussed at length in the following lines; A remote user starts this process by accessing the X-Stream Server through internet explorer. This access request is interpreted at Application Layer, by Hyper Text Transfer Protocol (HTTP) and it is destined for HTTP Port 80 at X-Stream Server. However, it must be noted that HTTP neither know the location of the server nor the routing details; it is the Transmission Control Protocol (TCP) implement ation in the backdrop which takes care of actual transmission. Tanenbaum (2004) while pointing out the role of HTTP states, â€Å"It specifies what messages clients may send to servers and what responses they get back in return. All clients and all servers must obey this protocol. The value of using TCP is that neither browsers nor servers have to worry about lost messages, duplicate messages, long messages, or acknowledgements. All of these matters are handled by the TCP implementation†. Another significant impact of TCP transmission in the physical network, is the level of abstraction it has to offer. TCP ensures the reliable and efficient transfer of the data, no matter what physical network layout exists between the client machine and the server. Moreover, it is the last layer before data leaves a user machine for onward dispatch to network layer which falls in the domain of Internet Service Provider (ISP), except for the case of an Intranet implementation at either side of the network. At this stage, it will be prudent to get into the detail of various layers of OSI Model and TCP/IP protocol stack. OSI Model has a seven layer structure as oppose to four layer stack of TCP/IP, however both have sufficient commonalities for sustainable interoperability and coordination, a layout diagram for both is drawn here for better understanding; It is evident from this diagram that the Application Layer in TCP/IP is the combination of three upper layers of OSI Mode

Politics And The Early Church Theology Religion Essay

Politics And The Early Church Theology Religion Essay Church history following the time of the fourth century is an intermingled chain of conflicts following one another. The main principles of conflict were that of the Trinitarian and Arian conflict that lasted for a major part of the 4th century. Also seen during this century are conflicts between Apollinarius of Laodicea which has begun the Christological controversy this showed dominancy in the upcoming centuries as well. Other controversies of this century include the Origenist, the pneumatomachean, the Donatist, the Antiochene schism, as well as many repercussions for the Church. However, the turning points in church history can be assigned to the Council of Nicea, the Council of Chacedon and the Benedicts rule to bring about change in the church. The most controversial issues were about doctrinal differences in regards to the nature of Trinity. To be more direct in this point, the issue encompassed intratrinitarian relation between Father and Son. It mostly argued over whether the Son came from the being of the Father, later was in the injection of the Person of the Holy Ghost, as well as the Person of Jesus Christ. The doctrines that collided in regards to the Person of Jesus Christ were if he was in two natures or out of two natures, did he have a human soul or a human mind and human soul, it was also assess that Jesus had neither. The legalization of Christianity came during the time of Constantine in 313 A.D before though the religion was banned during the time of Ancient Rome. The majority of the Christian teachings were spread by St. Paul who founded a majority of churches in Greece and Asia Minor. There was mass execution of the Christians for their monotheistic beliefs. However, the conversion of the Constantine the great was a turning point of early Christianity. In 313 A.D. Constantine and Licinius issued the Edict of Milan which legalized Christian worship. It was during the time of the 325 A.D. that Constantine had ordered for the gathering of the First Council of Nicaea. The main propose of this proposed council was to bring to light the Arian controversy and find a solution to it. This teaching doctrine is attributed to Arius from Christian presbyter from Alexandria, Egypt. The doctrines main concern was the relationship between God and the Son of God. Through Arianism asserted that Jesus, the Son of God was a subsidiary entity to the God, the supposed Father. His teachings are thought to be in opposition to mainstream Trinitarian doctrines. During the First Council of Nicea the teachings of Arius were condemned. The council than formulated the Nicene Creed of 325 to attempt to describe the relationship between Father and the Son. Other achievements of the council include that calculation into the date of Easter and proliferation of the canon law. For the first time in early Church history representatives of numerous bishops of the early Church gathered to agree upon a doctrinal statement. This council also saw the significant role that can be played by a ruling authority, at that time the emperor, to call together the gathering under his authority and then using the power of the state to make the councils orders affected and implemented. However, there were many political powers at work to deem away from the councils orders. A period of conflict had followed after Constantines time with succession of Arian emperors in the Eastern Empire. This included the succession of Constantius the second and Valens. Other polytheistic powers within the Empire sought to restore pagan religion through the office of the emperor; examples of this can be seen in Arbogast and Julian the Apostate. The Council of Chalcedon also had a significant influence on church history and was a turning point during early church history. The Eutychian controversy was played a major in calling for the council. The council was called upon by Emperor Marcian with the approval of Pope Leo the Great. The Council of Chalcedon issued a decree that issued a notion of a single nature to Jesus Christ and insisted on the completeness of both the natures of person and hypostasis. It also issued disciplinary canons that would govern the Church administration and its authority. The most significant result that came immediately after this council was a major schism. Many bishops in the council were uneasy about the language used in Pope Leos Tome which asserted the acceptance of two natures that were prominent to Nestorianism. There were many churches that rejected the Chalcedon in order to favor Ephesus since he advocated miaphysitism, as a result those churches broke from the rest of the Church to form separate divisions. The most prominent among the broken churches were than of the Church of Alexandria.

Water in T. Coraghessan Boyles Greasy Lake Essay -- T. Coraghessan B

Water in T. Coraghessan Boyle's Greasy Lake Water is a powerful medium for introspection. This truth is evident in the short story, 'Greasy Lake,' by T. Coraghessan Boyle. In this story, water serves as a catalyst for self-reflection, as it propels the protagonist into a certain degree of conflict, and ultimately works to reveal and confront the character?s inner struggle. In 'Greasy Lake,' the dualism of the characters' nature is ever-present. They are self-proclaimed bad guys who 'cultivated decadence like a taste' (79). As the story progresses, however, it is revealed that just the opposite is true. While they are essentially caricatures of themselves, it is this dynamic that drives the story. Their tough exterior is just that, an exterior veneer that permeates their actions as 'dangerous characters.' The narrator is somewhat detached from the younger self of his story. It is an ironic detachment'a parody of his moral ignorance. He recalls the 'bad? antics of his youth: driving their 'parents' whining station wagons,' but doing so as bad as humanly possible, of course. He mocks both himself and his friends in his retrospection of their experience in Greasy Lake, the consummate locale of 'bad.' To the boys, the lake serves as a kind of haven for bad characters such as themselves. Truly, however, the lake is an extension of the dynamic between who the boys are and who they parade around as. It is here where the previous and false understanding about their world is shattered, and they are thrust into a moralistic reformation. Ultimately, the dichotomous nature of the protagonist is resolved by his visit to the lake, and perhaps, the lake itself. Water proves to be significantly influential as it relates to... ...ll he can do is suppress his urge to cry. The protagonist?s realization of his own maturity is ironic. Once so eager to appear ?bad,? but lacking the true essence of this word, the narrator has achieved this status at the price of his naivete, and wishes that he could return. In ?Greasy Lake,? water is a powerful entity. The lake works to reveal the true nature of the narrator and his friends. Water is in itself the most influential character of the story. It submerges the protagonist, both physically and metaphorically, in his own mentality. The lake serves as a great equalizer. It creates and resolves conflict, all to force the narrator to confront his weakness and reveal his strength. Works Cited Boyle, T. Coraghessan. ?Greasy Lake.? Doubletakes: Pairs of Contemporary Short Stories. Ed. T. Coraghessan Boyle. Boston: Wadsworth, 2004. 79-87

What is Microeconomics

In Incentives, Commitments, and Habit Formation in Exercise: Evidence from a Field Experiment with Workers at a Fortune-500 Company study a wellness incentive program implemented at a large corporate headquarters office. Three groups of employees were given different types of financial incentives to visit the on-site fitness center, and their gym-going behavior was monitored for many months afterward. The incentives were that a set of employees received $10 per gym visit over 1 month. After the month was over then they were offered a 2 month contract to continue going with a little bit of a twist, to see the effect of it. How does a commitment contract work? The employee puts down a certain amount of money, they get to choose the amount. If they don't stick to their commitment, they lose the money. They need to be able to go to the gym every 2 weeks over the next 2 months. It is all about risk vs commitment. How much do you really want this, do you want to see personal growth in yourself, are you doing it just so you don't lose the money, it is all in your hands the way you decide to play it. Why would anyone want to take up this offer, the best possible result is breaking even? This was made to differentiate between your long-term preferences vs the short-term preferences. You may set a schedule saying I'm going Monday and Friday every week. You go Monday and you feel great after going and are excited to continue on Friday. You make it to Friday and you make plans with your friends instead of having your gym time. It was a long week so you want to have a good time. You should be able to reward yourself after a long week but do you think that you would feel even better and have a better time out if you went to the gym beforehand. With having this contract, say you know you haven't been to the gym in 13 days and you need to go tomorrow or you lose your money. That might push people to get to the gym, not just for the money but that specific trip could make them want to keep going back in the long run. So the best-case scenario for a commitment contract is not just breaking even: its changing behavior in a positive way. About 1 out of every 8 employees offered a chance to create a commitment contract decided to do it (Royer, Stehr, & Sydnor, 2015). Below are the results of the commitment contract subjects. It was shown that there was a spark in the gym visits more for the group who signed the contracts than when they were offered the $10 per visit. With the contract you are putting your own money on the line. You have something to lose if you don't hold up your end of the bargain. In the long run it is not about the money, it is about your lifestyle and goals. You have things you want to achieve and sometimes you just need a little nudge to get you going. After the 2 month commitment ended, it was wanted to be known the long term effects of the subjects. It was shown that they had noticeably more frequent gym visits on average. Main Hypothesis:Does linking incentives to fitness really help you get to the gym more?Why is it that after the free trial period ends that most of the memberships decline? Why do people not continue on? See no results? Have no incentives?Commitment devices (Fitbit/ Apple Watch) may be the best way to achieve long-term changes New Year's resolutions for most seem to be about Eating healthier, go to the gym more, and cut out sugar, most of health/Fitness related. Get statistics on the New Year's resolutions. How may are making this there resolution and how many actually keep this resolution. 45% of people said that there 2018 resolution was to lose weight/get in shape Fitbit (27.4 million users) and My Fitness Pal (19.1 million users) are 2 of the most used fitness trackers in 2018 Only 8% of people keep their resolutions. People tend to over set goals. When they are too big to reach, you tend to fail. You also don't want to under set your goals because you may be able to reach them too easily and not get the results out of them that you had really hoped. If you fail at your goal, that doesn't mean you should give up. You just have to reevaluate the goal. You want to get back out there achieve your goals. Ex. You said you wanted to go to the gym 4 days a week, but that was too much with your schedule, you shouldn't quit all together just go 2 days a week instead. Sources:https://www.statista.com/statistics/378105/new-years-resolution/https://www.statista.com/statistics/650748/health-fitness-app-usage-usa/https://www.huffingtonpost.com/entry/new-years-resolutions-psychology_us_5862d599e4b0d9a59459654cEconomic Concepts: Everything is in the incentives, put it all out there.54864132751300Supply describes the total amount of a specific good or service that is available to consumers (Something needed or wanted) available to someone. (Market driven)People want a membership, they want to achieve their fitness goals, and they want to be a better version of themselvesDemand consumer's desire and willingness to pay a price for a specific good or service.Cost of membership may increase as more member sign up In the study- they had to put up their own money, they were able to risk for their goals45720036575900 Cost – (of an object or an action) require the payment of (a specified sum of money) before it can be acquired or done. The money they had to put up, their time, their energy, their commitment Benefit -an advantage or profit gained from something. Better body, feel good about themselves, achieved goalsBottom linehttps://www.investopedia.com/articles/economics/11/five-economic-concepts-need-to-kno w.aspConcluding thoughts Reading articles, writing this essay has got me thinking about my fitness goals and lifestyle. I own a Fitbit and I do enjoy it but I need to get back to using it for all of its features and feeling proud of what I have accomplished in a day. You need to be persistent and have goals. You can't just decide one day to start working out. You need a plan and be physically and mentally ready to conquer the task you set up for yourself. You need an incentive first, that is what gets your foot in the door, and then you continue going because you want to better yourself. Once you start the drive to better body helps keep going back.

Gangs and Police in Colors essays

Gangs and Police in Colors essays From the beginning of Colors the police in the story act like they hate the young men in the neighborhood-categorically. They dont have even the tiniest bit of respect for them as human beings with strengths and weaknesses, virtues and faults. Its an us and them mentality as though only two categories of people existed, decent law-abiding folks and stone-f-ing killers (gang members). The neighborhood is the jungle and the residents are gang bang assholes. When Hodges (Robert Duvall) speaks to young men in the neighborhood, he often calls them names and suspects every person in the neighborhood of criminal activity. Duvall is jaded and cynical. Hes not a bad person, but hes been on the job too long, and is no longer capable of impartiality or fairness. He is training the rooky cop McGavin (Sean Penn) who seems very young and cocky. McGavin is concerned about his appearance, with looking cool, and finding sex. On the other hand, he wants to do the job. He wants to fight crime and drugs, but he lacks judgment. Hes a hot shot and too quick to draw his gun. For example, he brings out a shotgun when a kid throws a rock at the police car. The police in the film are ill-equipped to deal with the chaotic and violent social problems that confront them in the ghetto-the scourge of drugs and gangs, as the minister puts it. They dont know how to deal with the machine-gun violence, the drive-by shootings, youngsters waging war on each other, on innocent bystanders, and on the police in f-ing bozoland. Hodges lectures McGavin to be more careful, not to take so many risks, but his warnings fall on deaf ears. McGavin is arrogant and thinks he knows it all. He tells Hodges thats just the way he is, and hell just have to deal with it. He appears to lack training. He knows how to be tough and break...

AN IDLE BEFORE THE YOUTH

AN IDLE BEFORE THE YOUTH AN IDEAL BEFORE THE YOUTH - Dr.S.RadhakrishnanIntroduction: Dr.S.Radhakrishnan was one of the most distinguished men of India. From a humble origin, he rose to hold the highest office in India. In him we see a rare combination of Indian tradition and scientific thinking. Dr.Radhakrishnan has contributed much to the cause of education in our country. In this essay he points out the importance of the right kind of education for the youth of the country. He looks at the needs of India as related to education in a perspective that is historical, political, economic, philosophic and religious. Challenges facing our Country: Political freedom has brought us a great opportunity. It has brought us the sacred responsibility of building up a new India which will be free from want and disease and the curse of caste and creed. Our country is passing through a great revolutionary period in human history.English: Photograph of Radhakrishnan taken at a re...It is facing a many sided challenge, poli tical and economic, social and cultural. Education is the means by which our youth can be trained to face this great challenge and build the new India of our dreams. The Constructive Side of Science: Dr.Radhakrishnan believes that scientific and technological studies develop in us an attitude of tolerance, freedom from prejudice and hospitality to new ideas. Only by developing our heart and intelligence and our own moral values can we save the world from total destruction. If we do so, science can lead us to such a degree of material wealth as has never before been possible in human history. But this will be possible only if we develop our moral values and take the right judgments. The Real Aim of Education: Any satisfactory system of education should aim at a balanced growth of the...

Behavioural Economics Assignment Example | Topics and Well Written Essays - 1750 words

Behavioural Economics - Assignment Example Thus, this discussion seeks to analyze the cognitive process of organizing, using and keeping track of financial usage for individuals and households, as related to the forecasting for possible attainment of gains or losses. In realizing this evaluation, the discussion will first assess the process of assigning and grouping different financial expenditures into different categories referred to as mental accounts, followed by the evaluation of the factors informing the choice financial spending or investment functions to align with the predicted chances of gains or losses. The Mental Accounting Theory provides an explanation related to how households and individuals keep track of where their incomes are going and how such entities apply active cognitive processes to control their financial spending (Dawes, 2001:47). The difference between conventional financial accounting undertaken by business entities and the mental accounting applied by individuals and households is that; there lacks specific and elaborate rules on how mental accounting procedures should be undertaken. Thus, the process of mental accounting can only be achieved through observing financial behaviors, and then inferring rules to the behaviors, so as to control future spending. Thus, due to the lack of elaborate rules to guide financial allocations to various individual or household spending activities, these entities apply a variety of subjective criteria that sees finances prioritized and allocated to different spending functions, for example based on the sources of the incomes or t he intent for the specific functions (Baddeley, 2013:147). Thus, the Mental Accounting Theory provides that individuals and households irrationally assign different spending functions to a certain asset group, which in turn results in detrimental effects on the spending behavior and consumption decisions subsequently mad by the entities (Tversky & Kahneman, 1981:455). In this respect,

Consumer attitudes towards celebrity endorsed products Dissertation

Consumer attitudes towards celebrity endorsed products - Dissertation Example Celebrity endorsements are considered to be scary and unstable but still the trend continues. Thus with the aim to establish whether celebrity endorsement on products have an effect on consumer purchasing such products, four objectives were stated in Chapter I. After extensive literature review in Chapter, qualitative research strategy based on content analysis method was adopted for this study. This study is purely based on secondary data and no fresh data has been collected. The study has achieved all the objectives. The study concludes that celebrity endorsement on products have limited effect on consumers. They create awareness and knowledge about the brand and the product but may not change the attitude towards the brand or alter the purchase intentions. The image of the celebrity should be able to communicate the message and this is based on the personality of the endorser. To survive in the competitive marketplace companies need to have a strong brand name and they use celebs to enhance their brand image. However, the marketers and advertisers appear to become over enthusiastic over time and enter into multiple endorsements and over exposure which potentially damages the brand. Advertisers have to be cautious in using a standardized approach across cultures and markets because consumer perception greatly differs across cultures. Strong celebs can generate high willingness to buy that product. It can create a brand narrative, increase the awareness of the company’s advertising, and use of celebrities has a positive impact on the stock returns of the company. However, over exposure of the celebrity may dilute the importance of the brand as the attention remains focused on the celebrity. Celebrity image is not static and this could impact the celebrity endorsement strategy of the company. This also impacts the consumer perception of the brand and the endorser. Table of Contents Chapter One: Introduction 1.1 Background 1 1.2 Rationale for the study 2 1.3 Research Aims and Objectives 3 1.4 Organization of the Study 3 Chapter Two: Literature Review 2.1 Chapter Overview 5 2.2 Definitions 5 2.3 Product and Brand 6 2.4 Celebrities and Brands 7 2.5 Advantages and disadvantages of celebrity endorsement 10 2.6 Brand enhancement through celebrity endorsement 12 2.7 Negative association with celebrity endorsement 14 Chapter Three: Methodology 3.1 Research Philosophy 16 3.2 Research phenomenon 16 3.3 Research methods 17 3.4 Research Strategy 17 3.5 Justification for content analysis 18 3.6 Data analysis 19 3.7 Sampling 19 3.8 Reliability and Validity 19 3.9 Ethical concerns 20 Chapter Four: Findings & Discussions 4.1 Celebrity endorsement and consumer purchase intention 21 4.2 Importance of brand name and the role of celebrity 25 4.3 Advantage and disadvantages of celebrity endorsements 26 4.4 Discussion 28 Chapter Five: Conclusion and Recommendation 5.1 Conclusion 32 5.2 Limitations 34 5.3 Recommendation for further research 34 References 35 Tables Table 4.1 Successful and Unsuccessful Celebrity Endorsements 22 Table 4.2 Table 4.2 Successful and Failed Endorsements with reasons 27 Chapter One: Introduction 1.1 Background Globalization and the power of the modern media over consumer societies have contributed to the phenomenon of using celebrities to endorse consumer products. Celebrities today have become an important part of the marketing communication process because brands love